Chief Marketing Officer

We are looking for a visionary Chief Marketing Officer (CMO) to lead a team of dedicated professionals and drive user acquisition, brand awareness, and revenue growth in a fast-paced and rapidly evolving crypto industry. You will be responsible for overseeing the strategy and execution of marketing initiatives across B2B and B2C verticals.

The ideal candidate has deep experience in the crypto industry, a proven track record in scaling marketing efforts, and exceptional leadership skills. You’ll work closely with cross-functional teams to ensure alignment with business goals while driving innovation and measurable results.

Responsibilities:

▪️Develop and execute a comprehensive global marketing strategy, ensuring alignment across product verticals.

▪️Oversee marketing initiatives, including affiliate programs, SEO, ASO, Paid Media, Content Marketing, PR, Event Marketing and Branding.

▪️Build and manage a high-performing marketing team, fostering collaboration and professional development.

▪️Cultivate relationships with marketing agencies, collaborators, and industry influencers to amplify brand presence.

▪️Ensure marketing efforts comply with regulatory standards, including GDPR, MICA, and other relevant frameworks.

▪️Identify emerging opportunities, synergies, and traffic sources to drive innovation and maintain competitiveness.

▪️Break down bold goals into actionable plans with clear tasks, deadlines, and measurable KPIs.

▪️Act as a key member of the executive team, contributing to strategic decision-making and long-term planning.

Required Skills:

Minimum of 3 years in a managerial role within crypto industry.

Proven ability to operate effectively in both B2B and B2C product verticals with strong channel expertise.

Familiarity with regulated industries and compliance requirements.

Proficiency in competitive analysis tools and marketing analytics platforms (e.g., Google Analytics, PowerBI).

Strong understanding of diverse traffic sources, including SEO, in-app, affiliate, brand, and PPC.

Demonstrated leadership ability with a history of hiring, managing, and retaining top talent.

Proactive in identifying new opportunities, synergies, and emerging traffic sources.

Crypto technology proficiency: a solid understanding of how blockchain and cryptocurrencies work.

Excellent English communication skills (both written and verbal).

Established network of marketing agencies, collaborators, and influencers is an advantage.

What we offer:

Exciting and challenging work in a rapidly growing fintech and cryptocurrency environment.

Medical Insurance to support your health and well-being.

Education Budget to encourage your continuous professional development.

A friendly, supportive, and highly skilled team focused on improvement and innovation.

A modern technology stack with a service-oriented architecture in the cloud.

Work flexibility: Join us in our Riga office or work remotely as suits your lifestyle.